The NASCAR Sponsorship Alignment Team - Shippensburg UniversityShare on:
The NASCAR Sponsorship Alignment Team: A Proposed. Model. Danielle Minner. Shippensburg University. Shippensburg, Pennsylvania USA.
nascar sponsorship: putting your company in the driver's seat
Corbett and John Mlekush explore successful corporate sponsors, such as Valvoline, Pfizer and Sara. Lee, that have found a NASCAR sponsorship has helped ...
Are Crashes Good or Bad for NASCAR Sponsors? - International
Apr 14, 2016 ... impacts on sponsorship effects such as brand awareness and attitude toward the brand. Keywords: Crash, NASCAR, sensation seeking, ...
NASCAR fans' responses to current and former NASCAR sponsors
PAPER. NASCAR fans' responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification. Keywords. NASCAR.
Alcohol Brand Sponsorship Report - Home
Feb 14, 2014 ... Identified Alcohol Brand Sponsorships – U.S., 2010-2013 ...... As a sponsor, Coors Light sponsors NASCAR's Pole Award, Miss Coors Light ...
A case study for NASCAR driver sponsors - Winston-Salem State
Oct 18, 2011 ... A case study for NASCAR driver sponsors: Making greatest use of the character traits fans like and dislike in a driver. Deidre M. Pettinga.
O'REILLY NAMED OFFICIAL AUTO PARTS RETAILER OF NASCAR
Nov 5, 2008 ... O'Reilly Auto Parts to be an exclusive NASCAR partner and utilize ... Additionally, the company sponsors the Checker O'Reilly Auto Parts 500 ...
Leveraging NASCAR's Integrated Supply Network to Drive Fan Equity
fan equity is driven by relationship equity created through relationship-building activities generated by the NASCAR govern- ing body, sponsors, tracks, teams, ...
Influences on sponsorship deals in NASCAR - Taylor & Francis Online
sponsorship of a NASCAR team increases the spon- soring company's stock price. Mahar et al. (2005) find that NASCAR sponsors that sell directly to end con- .
partnership opportunities - Ben Rhodes
19-year-old Louisville, Kentucky, native and 2014 NASCAR K&N Pro Series .... services from NASCAR sponsors. Loyalty to sponsors and fans' prospensity to ...
No. 88 NASCAR Program 2013 Return On Investment (ROI) Report
Other Associate. Sponsors. 17%. National Guard. Chevrolet. Mountain Dew .... NASCAR fans consider sponsors-- 76% of NASCAR fans are likely to consider a ...
Advertising Information - Waterford Speedbowl
1 out of 3 NASCAR fans have children under the age of 18. Source: Nielsen Scarborough (USA+ ... 1 out of 2: “I feel loyal to NASCAR sponsors and purchase .
The NASCAR Phenomenon: Auto Racing Sponsorships and
study—that NASCAR sponsorship announcements were accompanied by the largest increases in shareholder wealth ever recorded in the marketing literature ...
an examination of stock market response to nascar race - ebsco
We examine the short-term stock performance of firms that sponsor NASCAR race ... tionship between race and stock performance for sponsors that market to ...
Maximising Sponsorship ROI in an Omni-Channel World
more meaningful insights related to fan consumption patterns, social and digital engagement, sponsorship activation efficacy, and ROI best practices. NASCAR ...
to download the PDF file. - Autoweek
Sep 16, 2016 ... Defendants”), are each a party to an agreement with NASCAR (the .... None of NASCAR's corporate sponsors currently sponsor an African-.
9 16 16 Final Lawsuit (003).pdf
curriculum vitae - UIndy
Apr 17, 2015 ... “A case study for NASCAR driver sponsors: Making greatest use of the character traits fans like and dislike in a driver.” International Journal of.
The impact of title event sponsorship announcements on
Oct 21, 2008 ... Thus, companies undertaking title sponsorships typically receive exactly what they pay for—except in the case of NASCAR races (which show ...
Sponsorship Flyer - Lebanon I-44 Speedway
2) Microphone time for sponsors each night of racing. 3) One season ... Non NASCAR Pit ... 2017 Lebanon I-44 Speedway Partnering Sponsorship Opportunities.
Who You Will Reach - Stafford Motor Speedway
OVER 70% OF NASCAR FANS CONSCIOUSLY CHOOSE NASCAR SPONSORS'. PRODUCTS OVER OTHER BRANDS - Performance Research Marketing ...